Stromer official “e-bike” supplier for Alinghi Red Bull Racing, a contender for the next America's Cup.
maandag, 10 oktober 2022 17:26
Stromer is joining the partnership with Alinghi Red Bull Racing in their preparations for the 37th America’s Cup. Stromer will be providing fast electric bikes, also called “Speed Pedelecs”, as well as developing new special editions that will carry the Alinghi Red Bull Racing name.
Participation in the America's Cup, the oldest sporting trophy in the world (1851), requires vision, an innovative spirit and a certain willingness to take risks. After an absence of ten years, Alinghi has joined forces with Red Bull with the goal of winning the 37th America’s Cup, which will be taking place in Barcelona from August to October 2024. The Swiss company myStromer AG, the leading manufacturer of “Speed Pedelecs”, is now working to help Alinghi Red Bull Racing achieve this goal as the official supplier of electric bikes. This collaboration is based on a long-term vision and will not only boost the team’s mobility in Barcelona, but everywhere that they go. Stromer will also introduce a Special Edition in the colors of Alinghi Red Bull Racing that is based on the model ST7 in 2023.
“Sailing has fascinated humans around the world for centuries. Alinghi Red Bull Racing stands for performance and perfection, just like Stromer. We expect this partnership to increase the global brand awareness of Stromer and to enhance the focus on the topic of alternative mobility. We are also excited to launch an ST7 Alinghi Red Bull Racing Special Edition in 2023.” Tomi Viiala, co-CEO of myStromer AG
“We are looking forward to our collaboration with Alinghi Red Bull Racing. Passion and perfection are just two values that we share. We wish Alinghi Red Bull Racing a perfect preparation phase and victory at the next America's Cup. We are naturally also proud to be able to ensure the mobility of the team in Barcelona with our bikes.” Karl Ludwig Kley, co-CEO / CFO of myStromer AG
“These new boats, the AC75, are bringing cycling and sailing closer: the rules of the class allow having cyclists on board to provide the energy to operate the boat systems. The fact that we will be able to ride bikes as part of the preparation in Barcelona will also be a huge advantage for the whole team. We are truly lucky that we will be able to rely on Stromer in our quest for the next America’s Cup. We represent the colors of Swiss industry in the world and stand for the same values: precision, quality and performance. A huge thanks to them for it!” Arnaud Psarofaghis, Alinghi Red Bull Racing Sailing Team
#HereToChangeMobility
Stromer supports sustainable, environmentally friendly mobility solutions. Stromer “Speed Pedelecs” with motor assistance, which can be ridden up to 45 km/h, represent the best of Swiss engineering and are captivating thanks to their exclusive combination of timeless design, smart connectivity, pure performance and maximum range.
Stromer ST7 Alinghi Red Bull Racing Team Edition
Exclusively for its partnership with Alinghi Red Bull Racing, the Swiss company will manufacture a special series of its top model, the ST7, in the team colors. The new Stromer flagship combines cutting-edge technology and high-end components to create a “Speed Pedelec” truly in a class of its own. With the 1,440 Wh battery and a range of up to 260 km, the ST7 is the world’s first “Speed Pedelec” with the new electronic Smart.Shift technology from Pinion, thus introducing vehicle driving dynamics to the e-bike. It combines reliable and virtually maintenance-free gear shifting technology with the advantages of electronic shifting via a shift lever. Planning for additional Special and Limited Editions is currently underway.
About myStromer AG
Founded in 2009 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its Speed Pedelecs. myStromer AG produces all its e-bikes (45km/h) at the Oberwangen site and is the market leader in the Speed Pedelec category, The company employs around 140 people, has two subsidiaries (USA and Netherlands) and sells its products in 20 countries. “Swissness” is Stromer’s promise of quality, design, precision, reliability and respect for the environment. With its product portfolio, Stromer offers commuters a contemporary mobility solution. This is confirmed by more than 90,000 Stromer customers with over 300 million kilometers ridden. For further information, please visit www.stromerbike.com
About Alinghi Red Bull Racing
After an absence of over ten years, Alinghi, one of the most dynamic names in the history of the America's Cup, is returning to the battle for the sailing world’s highest honor. The two-time winner of the Cup has joined up with Red Bull, one of the key players in the world of sports, to establish a new team: Alinghi Red Bull Racing. The team is sailing under the flag of the Société Nautique de Genève and is supported by its main partner, the Swiss watch brand TUDOR. The Swiss challenger for the 37th America's Cup will compete in the Selection Series in 2024 in Barcelona.
The countdown has begun!
www.alinghiredbullracing.com